The Emoji Movie unlocks the never-before-seen secret world inside your smartphone. Hidden within the messaging app is Textopolis, a bustling city where all your favorite emojis live, hoping to be selected by the phone's user. In this world, each emoji has only one facial expression - except for Gene, an exuberant emoji who was born without a filter and is bursting with multiple expressions. Determined to become "normal" like the other emojis, Gene enlists the help of his handy best friend Hi-5 and the notorious code breaker emoji Jailbreak. Together, they embark on an epic "app-venture" through the apps on the phone, each its own wild and fun world, to find the Code that will fix Gene. But when a greater danger threatens the phone, the fate of all emojis depends on these three unlikely friends who must save their world before it's deleted forever. Written by
Sony Pictures Entertainment
'The Emoji Movie" is a new children's film. One of the posters for it has a picture of whipped poop on the front of it. Was there a focus group done that says kids really want this?
This masterpiece takes place inside of some kid's i-phone in a place called Textopolis. Gene is a Meh emoji who just wants to cut loose and show a whole range of emotions, which apparently counts as a malfunction and gets him scheduled for deletion.
Now before you think i'm just going to crap on this movie, know that it is kind of fun for a certain age.
These killer robots chase Gene and two of his buddies around which always keeps things fast-paced, there's all sorts of promotional tie-ins with Candy Crush, Instagram, and Spotify that while cheap product placement, also are kinda funny and exciting.
Like all kids movies nowadays with fairly weak scripts, there's also a soundtrack filled with dance songs that should have kids dancing in the aisles, and guess what, it's not just stuff from your kids generation but some from yours too.
Take the stuff that's for you where you can cause a lot of the jokes are either literal bores (Internet trolls are trolls, etc.) or center a lot on cartoons having overly cartoony personalities. There's an overly smiley emoji who borders on the psychotic, joyless Meh emojis. This stuff is kinda funny, but the joke is thin.
Then there's the stuff you should expect already going in. Like the jokes centered on the poop emoji, or the Hi-Five emoji saying "talk to the hand." Does anyone say this anymore? It's amazing this movie was co-written by Mike White, writer of "School of Rock" and Jennifer Aniston's "The Good Girl".
It's sporadically funny and you can tell it's trying be a kind of "Wreck It-Ralph" meets "Inside Out" but it's not really inventive enough to be either.
The kid whose phone this is never really becomes much of a character and probably the funniest part of this movie is that among a plethora of other scattered and unsubtle messages about including everyone and real friends are better than online ones, this also comes with a message of "be yourself" told primarily through emojis who want to be more than themselves.
Lastly, and for the love of God I hope this was meant as a joke, there are scenes where the emoji is given way too much credit in the scope of love and life in this film. If this is true then it really does go all the way down from here folks.
But that's "The Emoji Movie" in a nutshell. You'll laugh in parts, wanna reach over and tell your kids movies used to be so much better than this in others, and finally, just want to weep for the future.
If you liked this, please check out Craig James Review on Youtube for more.
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